Within the depths of the Coffee Cradle of India in Chikmagalur, Coffee Day grows and tends to its own coffee. Extremely conscious about the environment, only sustainable coffee farming techniques are used. Naturally, all the coffees produced here are shade grown, providing a richer taste to coffee without leaving carbon footprints. Our safe farming practices and the support we give to the biodiversity, makes us a true citizen company. If nature is the back bone of our sustenance, we need to ensure its protection for today and tomorrow.
Coffee grown under shade of taller trees, incorporating environment friendly techniques is called shade grown coffee. Research tells us that Arabica coffee produces the best yields under 35 per cent to 65 percent of shade. The plantations are nestled in the Chikmagalur and Mudigere region of the Western Ghats, and spread over 10,000 acres of well-maintained estates (4500 feet above sea level). The plantations are also host to innumerable herbs, shrubs and trees like arecanut, orange, pepper and cardamom. The estates share boundaries with some forest reserves and wildlife sanctuaries, and play an important role in wildlife conservation in this region. The Bhadra River and numerous natural streams provide the all-essential aquatic support to the entire constitution.