Products Coffee Day Perfect – Brand name • Connotes the perfect blend of Coffee Day’s coffee-chicory offering • Connotes the perfect cuppa that consumers have grown up with - giving the perfect aroma & taste • Brings alive the young, warm, contemporary yet modern associations to coffee USP of Brand • More Coffee. Perfect Taste To sum up, Coffee 57% - Chicory 43% + Perfect Taste = Coffee Day Perfect Coffee Day Perfect Packaging: • Strong branding of Mother brand, Coffee Day – which brings alive the associations to Coffee Day. • The uniqueness of our product pack is the attractive aroma cues, strong coffee colours on the pack which connote a stronger coffee • Golden brown coffee beans that connote superior beans • Perfect coffee drinking experience Pricing   Products 50g 100g 200g 500g   Blend (Rs.) (Rs.) (Rs.) (Rs.) Coffee Day Perfect 57-43 7 14 28 69 Others 53-47 7 14 28 69 Coffee Day Perfect priced on par with competitor but offers greater value to customers in terms of more coffee.   A look at our Advertisements, which you would have seen recently:   Copyright © 2003, Coffee Day. All rights reserved. Site designed and maintained by NetCarrots Loyalty Services