The mission of Coffee Day is to provide authentic, affordable coffee to our customers. And, our vision is to be present in every space where coffee can be an integral ingredient. We aim to be one of the top three players, worldwide, in the coffee retail segment. That’s a dream we live up to, and make real everyday…

Values and Principles The age-old Indian value system has its imprint on Coffee Day’s value system too. Coffee Day promotes a healthy working environment, which encourages and fosters a climate of openness, respect and innovation, along with Integrity, Leadership, Ownership and Trust.

Integrity: Coffee Day respects honesty within and outside the company. The Group practices ethical business principles in law and spirit, and strive to bring the best to the consumer.

Leadership is the essence of Coffee Day’s growth. Through continuous innovation, research, networking and collaboration, the Group strives to excel and stay ahead of competition.

Ownership Coffee Day drives the sense of ownership for its employees, providing opportunities for learning, knowledge enhancement and continuous growth.

Trust A strong foundation of trust encourages our people to deliver their best. This trust is also extended to reflect in our endearing relationship with our loyal and growing clientele.

In all we do, we strive for Respect, Innovation and Excellence…the fuel that drives our growth.